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Apple • Apple Worldwide Developers Conference • Inteligencia artificial



Artificial intelligence takes center stage at WWDC


Today at WWDC 2024, Apple's Worldwide Developers Conference, artificial intelligence (AI) has taken center stage. For the first time after years of development, Apple is integrating this technology in a major way into its software.


According to experts, the app that will benefit most is Siri, the company's virtual assistant. A significant update is expected that will make it smarter and better able to understand users' requests.


This is a key move for Apple, as it seeks to compete with other virtual assistants like Amazon's Alexa and Google Assistant, which have already incorporated AI more advanced.


Apple and AI: a late romance


While other tech companies have been investing in AI for years, Apple has been more cautious. Some analysts point out that the company has wanted to focus on the privacy and security of its users' data, something that can be compromised with the use of artificial intelligence.

However, the advancement of technology and market pressure seem to have made Apple change its mind. AI has become an essential tool for the development of innovative software and Apple does not want to be left behind.


What can we expect from AI at WWDC?

It is rumored that Apple's AI will be present on several fronts:

  • Improved Siri: As already mentioned, a major update is expected that will make Siri smarter and more capable.

  • Smarter features on devices: AI could be used to optimize battery performance, improve security, or even personalize the user experience on devices like iPhones, iPads, and Macs.

  • New tools for developers: Apple could introduce tools that allow developers to create smarter apps that leverage the power of AI.


WWDC 2024 marks a major milestone for Apple. The company is finally embracing artificial intelligence and this could mean a significant change in the way we use our Apple devices.

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